Zalando
BRIEF
Tackle a wide range of topics with simplicity and a strong product focus. Showcase Zalando Designer’s growing assortment of contemporary brands in a way that feels credible and authentic to existing customers — and, crucially, appealing to potential partners in the luxury industry.
Challenge
Develop relatable visual experiences by capturing intimate, eye-level moments. Use authentic storytelling to showcase Zalando Designer’s contemporary brands, ensuring the visuals reflect inclusivity and real stories, creating a credible and engaging experience for both existing customers and potential luxury partners.
SOLution
Inspired by Juergen Teller, this campaign captures moments in a snapshot style, playing with contrasts. Designer wear meets everyday environments, infused with humor and imperfect scenes. Set against the backdrop of late summer, the visuals embrace diverse fashion styles to create a unique and relatable narrative.
