Clinique X Zalando
BRIEF
Find a meaningful approach to showcase Clinique’s multi-category key products, rooted in Zalando consumer insights. Merge fashion and beauty through engaging storytelling.
Challenge
How can we inspire customers by bringing beauty and fashion together, while keeping beauty at the core?
SOLution
We blur the lines between fashion and beauty. Instead of only showing the final look, we highlight the process of getting ready — the moments before stepping out as your best self. A complete look doesn’t exist without the right beauty routine. In a playful split-screen format, we present a full get-ready-with-me, emphasizing the connection between fashion and skincare, makeup, and fragrance as iconic duos. Each look is reinterpreted in different inspirational ways through two protagonists.
