Zalando Streetwear
BRIEF
Showcase Zalando’s Autumn/Winter campaign in a way that connects next-gen creativity with local heritage. Build cultural credibility in the Netherlands by merging fashion, music and food into one engaging storytelling activation.
Challenge
How can we overcome Zalando’s perception as an impersonal giant and lack of credibility in streetwear, while creating deeper connections with our Dutch customers and positioning ourselves as an inspiring, authentic cultural player?
SOLution
We bring culture to life at Amsterdam’s Dappermarkt with The Corner – a two-day pop-up where tradition meets next-gen creativity. Through long-form video and local collaborations, talents like Jarreau Vandal, Eben Badu, and Tessa Yến Nguyễn create music, fashion, and food fusions with iconic market figures. Alongside the event, we produce a documentary capturing how the new generation collaborates with the old, telling the deeper story of heritage and creativity. The activation is amplified with OOH across Amsterdam to maximize cultural reach and visibility.
