Zalando Stripes
BRIEF
Provide expert guidance and inspire customers to invest in the latest AW20/21 designer collections with a curated edit showcasing the best pieces from the assortment.
Challenge
Drive visibility and performance for a collection, exclusive capsule, or brand launch with a strong product focus. Showcase key fashion trends and product stories prominently to inspire Premium customers and elevate brand awareness.
SOLution
Our story unfolds in an architectural concrete setting, inspired by brutalist design. Hard shapes create a striking backdrop for our models, while a monochromatic palette of black and cream accentuates the contrast against the rugged concrete. This interplay of textures and tones forms a compelling visual narrative, where the rawness of the architecture meets the softness of the models — creating a powerful aesthetic tension.
