Zalando - Bridal wear
BRIEF
Develop Zalando’s Occasion Edit Themed Home to capitalize on the 2022 wedding boom and position Zalando as the go-to destination for occasion wear. Beyond launch, the platform will remain a key resource for occasion apparel. The campaign should emphasize authentic content, focusing on engaging and modern themes while avoiding traditional norms.
Challenge
Address post-COVID customer needs by creating a size-inclusive and representative space on Zalando. Ensure diversity across gender, body types, and nationalities, while celebrating modern perspectives.
SOLution
‘Making Memories, Together Again’ captures the essence of honest connections and shared experiences. This campaign focuses on being in the moment, celebrating love, joy, and friendship through authentic get-togethers. By empowering self-expression and showcasing diverse casting, we strive to create an inclusive and emotionally resonant narrative.
