Rituals X Zalando
BRIEF
Create a long-term concept around Rituals’ global campaign ‘The Art of Soulful Living’ that builds awareness for Private Collection Suede Vanilla, The Ritual of Karma, and Homme.
Challenge
How can we make Rituals’ global campaign feel fresher, more modern, and aligned with Zalando, while staying true to the brand?
SOLution
Let’s bring the philosophy of The Art of Soulful Living closer to Zalando’s customers with The Artists of a Soulful Life. We portray individuals who embody the themes of The Art of Soulful Living, sharing their daily habits and insights in connection with Rituals products.
