Lancôme x Zalando
Services
Creative Direction
Brand Strategy
Casting selection
Client & Stakeholder Collaboration
Concept Development
Post-Production Supervision
Trend Research
Art Direction
Visual Identity
BRIEF
Announce Lancôme’s arrival on Zalando in an engaging and exceptional way, using authentic storytelling that highlights the unique strengths of both Lancôme and Zalando.
Challenge
Ensure Lancôme stands out in its launch as a new brand, while presenting Lancôme and Zalando together with equal prominence and 50/50 brand visibility.
SOLution
Our campaign uses a visual metaphor to showcase the joy that beauty products bring to everyday life. We present three familiar daily scenes, reimagined in a romanticized and elevated way. Within these exaggerated spaces, our talent moves naturally, and the product is revealed as an integral part of the scene.
