Zalando Kids
BRIEF
Inspire new and existing customers to explore our Back-to-School assortment through relatable stories. Simplify the search for essentials for parents and kids, while driving buying consideration.
Challenge
This year, in-person schooling has returned for most families. During the pandemic, online shopping became the preferred method — a trend expected to continue growing. Consumers will increasingly seek flexibility in their Back-to-School needs. Brands that celebrate authenticity, positivity, and community support will help families navigate both the excitement and the anxiety of this time.
SOLution
Our concept centers on the possibilities of the new school year and the confidence that the exhaustion of the pandemic is behind us, as we return to real life, real experiences, and real fun. The early wake-up calls, the playground ball games, the hometime bell. Back in the classroom, back with friends, back to all the little things they’ve missed. New crushes, new friends, new shoes. This is their year to make memories together again. Let’s go back to school.
